BUDWEISER: BORN IN A BAR - SAM LEWIS

As a continued effort to drive the perception of Budweiser being a "human" brand, our team shifted the focus of our digital and social channels to highlight real human stories.

We started with the story of Sam Lewis, an up-and-coming musical artist out of Nashville, TN. We captured the story of his journey from working in Costco's optometry department to risking everything for his love of music. 

During the same shoot, captured hundred of mixed medium stills for Bud's social and digital channels that continue to push the brand to a more human place than ever before.

*Note: Video not colored/sound mixed.