BUDWEISER:
COPPER LAGER

In 2018, Budweiser launched a new beer, Budweiser Reserve Copper Lager in partnership with another iconic brand, Jim Beam.

Both brands have deep American roots — run for generations by founding families, surviving prohibition, and thriving today meant need for something anthemic.

We launched the product with a TVC that brought back everyones favorite brand icon, the Budweiser Clydesdales, as they make an epic bar delivery.