BUDWEISER / APOLOGY CAKES
With apology cakes being a trending topic on Imgur around the time of the 2015 Super Bowl, we decided to jump on an otherwise overlooked platform for Budweiser tapping into a whole new world of internet loving Bud drinkers.
We spoke like Imgur users do, and got in on the fun creating a series of “Apology Cakes” for Super Bowl viewers … because everyone knows “that guy” at the party.
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Imgur Campaign
