Impossible Foods / Brand Relaunch

Impossible Foods / Brand Relaunch

Impossible Foods launched a new brand identity developed by our friends at JKR / Jones Knowles & Ritchie at the top of the year.

The goal? To look more like we taste. Like meat.
My job? To help introduce the world to our hot new look on social, digital, events, in-store,
and pretty much anywhere you (or distributors) might find us.

Role: Creative Director, Art

CREDITS
Chief Marketing Officer: Leslie Sims
Executive Creative Director: Marc Sobier
Creative Director: Suzanne Steele
Associate Creative Directors: Jes Vallee Porter & Will Galperin
Senior Copywriter: Abigail Hogue
Illustration & Animation: Maca Ordonez
Producer: Deb Chin